Deliver a reader magnet
A reader magnet—the free novella or bonus epilogue readers get for joining your list—has its home under your audience's Reader magnets.
Set one up
- Create the magnet and upload its files—EPUB and/or PDF (readers pick their format on the download page). EPUB is best: it reflows to any screen and Kindle accepts it now. PDF works too, but it doesn't reflow and is the easiest format to copy around, so offer EPUB when you can.
- Open the signup form that should give it away, and choose the magnet in the form's Delivers setting.
That's the whole setup. When someone signs up (and confirms, if the form uses double opt-in), they get a delivery email with their download link, and the confirmation page offers the download immediately.
More than one magnet
Need a BookFunnel-style page where one signup offers several books? On the form, tick every magnet under Delivers. With two or more attached you can:
- Let readers pick (the default) — the public page lists the titles (and covers when you have them) as checkboxes, plus All of them. They must choose at least one.
- Deliver all — every attached magnet is sent, no picker.
The form's public link is the bundle page; you do not need a separate URL. Single-magnet forms keep working exactly as they did. On a welcome-sequence email, tick every book under Deliver books with this email — you can pick several. {{magnet.download}} becomes one titled download button per book. If you leave every box empty, the tag lists the trigger form's whole bundle instead.
How delivery behaves
- Download links are personal, not public—each reader gets their own, good for 5 downloads over 30 days. Enough for phone, e-reader, and a re-download; not enough to be worth posting somewhere public.
- A reader who signs up again doesn't get a duplicate—they're recognized and offered their existing download.
- If someone loses the email, they can just go through the form again with the same address.