Your first campaign, start to finish

Five steps stand between a new account and your first sent campaign. In order:

1. Create an audience. An audience is one publication—one pen name, one newsletter, one suppression list. Readers, forms, and campaigns all live inside it.
2. Set your mailing address. Anti-spam law (CAN-SPAM and friends) requires a physical mailing address in every marketing email, so sending is blocked until you add one under Settings → Mailing address. A P.O. Box works fine—most authors use one.
3. Verify your sending domain. Email you send has to come from a domain you own—that's what inbox providers trust. Add it under Settings → Sending domain and follow the DNS steps. This is the step with the most waiting, so start it early.
4. Add your readers. Coming from MailerLite, Kit, or Mailchimp? Paste an API key and your list imports directly—and from Kit, automations can come too (the import guide says what does and doesn't carry over). From anywhere else, import a CSV. Or put a signup form on your website and let the list grow from zero.
5. Write and send. Create a campaign, send yourself a test, then send for real—or schedule it.