Write and send a campaign

Create a campaign from your audience's Campaigns page. The composer is subject-first—the subject line is what readers decide by, so it gets the big box. The preview text under it is the gray line inboxes show after the subject; one enticing sentence that finishes the subject's thought.

A draft saves itself as you write. About 20 seconds after you start editing, and again while you keep going, the Save row reads Saved automatically at the time. A refresh or a closed tab no longer depends on you hitting Save first. This is drafts only—a campaign you have already scheduled is not saved this way. If you refresh before that save lands, the browser can still offer your typing back; the update guide explains that.

Starting points

An empty campaign offers templates—a newsletter issue, a new-release announcement, a cover reveal, and more. Pick one and replace the [bracketed prompts] with your own words. Books from your library can be dropped in with cover, blurb, and a buy button in one click.

Before you send

Always send yourself a test. The test is exactly what readers will receive—same subject, same footer—so you can proof it in a real inbox. (We deliberately don't prefix the subject with "[Test]": that word is a spam trigger, and a test that differs from the real thing isn't a test.)

Choose who gets it with the "Send to" picker: everyone, or a segment you've built. The button shows a live count of matching readers minus your suppression list—the number you confirm is the number that sends.

Choose the delivery speed—all at once, or spread over a window of hours. See the delivery-speed guide for when spreading helps.

Send now, or schedule

Sending asks for one confirmation and then it's queued—sending can't be undone. Or pick a date and time and Schedule; a scheduled campaign can still be edited or canceled right up until its time arrives.

Reports

Reports in the audience sidebar is how the mail is doing. Pick Last 30 days, Last 90 days, or All time. The tiles use the same rates as one campaign's report, summed across the broadcasts in that window. A quiet stretch says Nothing in this window and points you at a wider one, instead of looking like the list never sent. Sequence and automation emails are not in these tiles—open the automation for those. List growth under the tiles is the last 12 months of people who joined and people who left.